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BEVERAGE STRATEGY & OPERATIONS

Beverages are part of the business.
Managed well, they strengthen the whole operation.

Margins, stock, the list and service need to work together.

When one falls out of step, the effects reach cash flow, the team and the guest experience. We organize those relationships so management can act with clear criteria, continuity and room to decide.

Discuss your operation
01Pricing & margins02Stock & suppliers03Team & service
A naturally lit restaurant table set with white plates, cutlery and clear glassware
HOSPITALITY, IN PRACTICE.Considered at the table. Connected behind the scenes.

Where the operation
needs your attention.

01

Pricing & margins

A higher price does not necessarily protect margin.

When the numbers are unclear, extra margin becomes insurance against cost changes and losses. The result can be an overpriced list, slower sales and more cash tied up in stock.

We make costs and losses visible, then set pricing rules that protect profitability without relying on blanket precautionary increases.

Cost review · Pricing · By-the-glass economics

02

Stock & suppliers

Suppliers should support the program, not shape it.

The venue’s needs should set the buying agenda. Commercial terms only add value when they fit stock turnover, cash flow and the business concept. Targets, minimum orders and catalogue opportunities can otherwise fill the cellar with products the operation does not need.

We review the list, stock and supply terms together so you can negotiate with clear criteria, plan replenishment and keep suppliers working in service of your program.

Stock turnover · Purchasing plans · List maintenance

03

Team & service

If the standard lives with one person, the operation remains dependent on them.

Service questions, hesitant recommendations and changes that never reach everyone all return to the manager. The team needs clear references to work well without turning every decision into a consultation.

We define responsibilities, routines and practical training that hold the standard across shifts and through changes in staff.

Service routines · Practical training · Team communication

What the venue promises.
What the beverages reveal.

A distinctive kitchen with a generic list. A warm, accessible venue whose descriptions intimidate. A commitment to local producers that disappears when guests reach the beverages. These gaps shape the guest experience as surely as the food and service do.

Alongside costs, stock and service, we look at the coherence of the whole. Selection, price points, list language and the way the team presents each beverage should make sense for the venue’s proposition and for the people it welcomes.

COHERENCE IN PRACTICE

The character of the venue,
present in its beverages as well.

A supplier changes a price.
The whole operation feels it.

ILLUSTRATIVE EXAMPLE
01

Check the cost

Identify the affected products and update the cost base.

02

Review the margin

Decide whether to change the price, negotiate or reconsider the product.

03

Update the list

Carry the decision through to every price and detail the guest sees.

04

Brief the team

Explain what changed and prevent conflicting information during service.

A price change does not end with the invoice. Clear ownership of the cost check, decision, list update and team briefing stops one small change from becoming several unfinished jobs.

From review to daily practice.

01

Understand

Review the current list, costs, suppliers and service routines. Agree with the manager which problems to address first.

02

Design

Define a practical structure for the program: selection, pricing, responsibilities and standards.

03

Put into practice

Update the list, put the agreed routines into use and train the team during day-to-day service.

04

Review & adjust

Check what works during service and address tasks that still need frequent intervention.

Our recommendations take account of the budget, team and concept of each venue.

Sommelier OS

Keep pace with changes
to the list and its costs.

We’re developing tools to keep beverage information accurate, flag changes and show the team what needs attention.

The first focus is on changes to the wine list, supplier costs and product records. Sommelier OS is in development; for now, this work is carried out through our specialist consultancy.

Ask about Sommelier OS
A PLACE TO START

We start with what demands
most of your attention today.

It may be margin, stock, the list, suppliers or the team. In an initial conversation, we understand the venue, identify the relationships behind the problem and define what is worth examining.

Discuss your operation